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  <url>
    <loc>https://www.richerlogic.com/about</loc>
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    <lastmod>2026-02-23</lastmod>
    <image:image>
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      <image:title>About - Leadership, Strategy, Growth and Organizational Structure</image:title>
      <image:caption>Meet Heather Leadership + Marketing Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/1599083861212-K6PHQHSMFR4WNXL058PT/Dwight.jpg</image:loc>
      <image:title>About - Revenue Management, Data Analytics, BI Systems, and Strategy</image:title>
      <image:caption>Meet Lauren (And Ron) Marketing Tech + All Things Digital</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/96b198cc-88fe-49bd-96c0-a59abf9a9d09/Monica.jpg</image:loc>
      <image:title>About - Revenue Management Strategy, Marketing Insights, Distribution</image:title>
      <image:caption>Meet Heather Leadership + Marketing Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/5ab4811b-2396-4974-ac7e-69121df5e224/james+2.JPG</image:loc>
      <image:title>About - Revenue Management Strategy, Marketing Insights, Distribution</image:title>
      <image:caption>Meet Lauren (And Ron) Marketing Tech + All Things Digital</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/46c801c2-b83b-4445-aecb-cdcaec59af49/Aaron.JPG</image:loc>
      <image:title>About - Revenue Management Strategy, Marketing Insights, Distribution</image:title>
      <image:caption>Meet Heather Leadership + Marketing Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/55f953c2-6999-4e52-8d89-7b1caf531884/Amber.jpg</image:loc>
      <image:title>About - Revenue Management Strategy, Marketing Insights, Distribution</image:title>
      <image:caption>Meet Heather Leadership + Marketing Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/f9386df2-9b85-431d-982f-720f0ce8df55/MWT+Cropped2+%281%29.JPG</image:loc>
      <image:title>About - Partner Strategy, Operations, Technology</image:title>
      <image:caption>Meet Lauren (And Ron) Marketing Tech + All Things Digital</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.richerlogic.com/earlystagegrowth</loc>
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    <priority>0.75</priority>
    <lastmod>2020-05-25</lastmod>
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  <url>
    <loc>https://www.richerlogic.com/philosophy</loc>
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    <priority>1.0</priority>
    <lastmod>2020-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/1590101874922-Y63QBHBLOT92G0IW1KZZ/girl-hiker-sitting-over-ledge-drinking-with-big-backpack_t20_1JkedY%2B%25281%2529.jpg</image:loc>
      <image:title>Philosopy - We deliver value.</image:title>
      <image:caption>Lodging technology + hospitality expertise Revenue management, distribution and pricing support Focusing on system change management, education, and curating best in class business processes for you Combining project management, commercial strategy, revenue management, and distribution Powering positive change and rapid growth. Richer Logic works. It makes a lot of cents. (see what we did there)</image:caption>
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  </url>
  <url>
    <loc>https://www.richerlogic.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2025-10-08</lastmod>
  </url>
  <url>
    <loc>https://www.richerlogic.com/resources</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/ae01a8ed-24f6-4f4a-8711-f109c7202f5c/1770396382709.jpeg</image:loc>
      <image:title>Resources - Revenue Manager Roundtable- 2026</image:title>
      <image:caption>Revenue Management Roundtable February 2026: Beginning of the Year Performance &amp; Expectations for Spring featuring an expert panel of vacation rental revenue managers discussing recent market trends and strategies: Doug Truitt [VTrips], Quinn Vollmert [Roofstock], Jenna Goedecke [Upstay], and Heather Richer [Richer Logic]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/cd83a2a2-b69b-4e7a-8502-c47fcbff7c9d/1747332610847.jpeg</image:loc>
      <image:title>Resources - Revenue Manager Roundtable - May 2025</image:title>
      <image:caption>Revenue Management Roundtable Q2 2025: May Performance &amp; Summer Booking Season Strategies Amanda Wittington (Monarch Collective), Valerie Clagett (Awayday), Joe Daugherty (Multiporpoise Management) and Heather Richer (Richer Logic)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/1744067804833-NFBB2BQ9WV8TI99QYDDU/unsplash-image-CV441gphxQI.jpg</image:loc>
      <image:title>Resources - Vendor Vibes: Heather Richer and Rebecca Lombardo</image:title>
      <image:caption>In this podcast (9 minutes of snackable content), Rebecca and Heather talk revenue management, distribution and commercial strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/e4e31495-fe96-4d66-95fe-24b25ced1a40/people+at+desks.jpeg</image:loc>
      <image:title>Resources - Case Study: How PriceLabs + Richer Logic Work Together</image:title>
      <image:caption>In this case study, PriceLabs, Richer Logic, and Your Pad combined expertise and technology to beat the competition. Using market share metrics, we illustrate how an already solid performance was even further accelerated using best-in-class strategy and tech. LINK TO PRICELABS BLOG</image:caption>
    </image:image>
    <image:image>
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      <image:title>Resources - Webinar: Wheelhouse + Revenue Management Experts Discuss Strategy</image:title>
      <image:caption>In this webinar hosted by dynamic pricing technology provider, Wheelhouse, the panel discusses everything from pricing, length of stay, and booking windows to supply changes, integrated marketing and using top of funnel data. A power-packed conversation!</image:caption>
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    <image:image>
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      <image:title>Resources - Do these 10 things to crush the competition.</image:title>
      <image:caption>In this article we break down the 10 “must-do” revenue management practices to ensure you achieve your max revenue and achieve the #1 market position.</image:caption>
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      <image:title>Resources</image:title>
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      <image:title>Resources - The Valley of Despair: Part I</image:title>
      <image:caption>How to successfully manage tech integrations and transitions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/1601075396901-I8AEU4LK8AC66OFUIRQ3/earnest-money-keys.jpg</image:loc>
      <image:title>Resources - The Valley of Despair: Part II</image:title>
      <image:caption>Let’s get down to more specific short-term rental revenue management tech considerations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb9a760d4280a6eb9cbff24/1601075551269-LJ9HPD8AX6CLABDCVDF3/iPhone-calculator+%281%29.jpg</image:loc>
      <image:title>Resources - Developing best practices to managing high demand is critical. This article breaks down the most important points and essential steps to optimizing revenue.</image:title>
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  </url>
  <url>
    <loc>https://www.richerlogic.com/transitionsandma</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-25</lastmod>
  </url>
  <url>
    <loc>https://www.richerlogic.com/ourmodel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-25</lastmod>
  </url>
  <url>
    <loc>https://www.richerlogic.com/revenue-management</loc>
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    <priority>0.75</priority>
    <lastmod>2021-01-05</lastmod>
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      <image:title>Revenue Management</image:title>
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    <image:image>
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      <image:title>Revenue Management</image:title>
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    <image:image>
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      <image:title>Revenue Management</image:title>
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