Heather Richer

Heather Richer is the founder of Richer Logic and a recognized leader in revenue strategy, commercial transformation, and organizational growth within hospitality and short-term rentals. She brings deep experience across marketing, revenue management, analytics, and change leadership, with a career focused on helping brands scale intelligently and sustainably.

Most recently, Heather served as Chief Marketing Officer of RedAwning.com, an early-stage short-term rental technology platform. Prior to that, she was Vice President of Revenue Management and Distribution at Kimpton Hotels & Restaurants, part of the IHG family of brands. Across her roles, Heather has led complex commercial functions including technology and team integrations, new product launches, sales enablement infrastructure, and enterprise-wide digital, distribution, communications, and B2B and B2C strategy.

Heather is known for her ability to connect strategy to execution by blending analytics, revenue management, and customer experience into measurable outcomes. She is deeply passionate about performance measurement, goal-setting, and building teams and systems that work in the real world.

She serves on the HSMAI Revenue Management Advisory Board and holds a Master’s Degree in Tourism Administration from The George Washington University School of Business.

Heather lives in Marin County, California, where she enjoys time with family, hiking, traveling, and great wine. She values clever humor and thrives around smart, caring, and genuine people.